Sector-driven insight across competitive sports, gaming ecosystems and evolving regulation.

ANM Global’s Gaming & Sports Law practice advises clients across the fast-growing sports and gaming landscape, where regulation, commercial strategy and stakeholder management converge. We guide businesses, franchises, athletes, broadcasters, leagues and gaming platforms through issues that span legality assessments, commercial structures, talent and franchise arrangements, league management, and the regulatory frameworks governing both online gaming and organised sport. Our work combines deep subject-matter expertise with interdisciplinary capability across intellectual property, contracts, constitutional considerations, anti-doping regulations and personality rights. The practice is partner-led and supported by cross-functional teams that manage both transactional strategy and contentious mandates across the sector.

What We Advise On

Gaming Legality & Regulatory Classification

• Analysis of game of skill versus game of chance principles, compliance assessments, platform structuring and response strategies to evolving state and central regulations.

Sports & Athlete Management

• Advisory on athlete contracts, commercial rights, endorsement structures, representation agreements and franchise management.

League Structuring & Management

• Support in conceptualising, structuring and operationalising leagues, tournaments and competitive formats, including commercial frameworks and regulatory considerations.

Commercial Contracts & Business Strategy

• Negotiation and drafting of sponsorship, licensing, merchandising, production, equipment supply and event-management agreements.

Fantasy Gaming, E-Gaming & Digital Platforms

• Advisory to fantasy gaming operators, e-gaming platforms and interactive sports businesses on product structures, compliance, IP issues and commercial arrangements.

Intellectual Property, Personality Rights & Brand Protection

• Protection and exploitation of rights associated with athletes, teams, events and gaming platforms, including image, likeness and branding concerns.

Anti-Doping & Sports Regulation

• Advisory on regulatory standards, disciplinary frameworks, compliance, representation and dispute exposure.

Dispute Resolution (Sports & Gaming)

• Controversy management involving athletes, leagues, gaming platforms, rights holders and commercial partners, including both offensive and defensive strategies.

Transactional Advisory for Sports Businesses

• Structuring and negotiation of business deals, partnerships, joint ventures, media rights arrangements and other commercial initiatives across the sports industry.

Who We Advise

Sports broadcasters
E-gaming and fantasy gaming platforms
Athletes, franchises and teams
Event organisers and leagues
Equipment manufacturers and suppliers
Digital sports and gaming businesses
Rights holders, talent managers and sports-tech companies