Regulating Synthetic Content: Key Implications of the IT Rules Amendment, 2026 by Anushree Rauta (Partner), Anisha Shetty (Partner), Raashi Vaishya (Senior Associate) and Ayushi Pathy (Associate) I. Brief Overview Generative AI, deepfake technology, and related synthetic media have grown rapidly, posing harms including deepfake impersonation, misinformation, and non-consensual violative imagery. Against this backdrop, and in first-of-its-kind…