Regulating Synthetic Content: Key Implications of the IT Rules Amendment, 2026
by Anushree Rauta (Partner), Anisha Shetty (Partner), Raashi Vaishya (Senior Associate) and Ayushi Pathy (Associate)
I. Brief Overview
Generative AI, deepfake technology, and related synthetic media have grown rapidly, posing harms including deepfake impersonation, misinformation, and non-consensual violative imagery. Against this backdrop, and in first-of-its-kind…
Regulating Deepfakes and Synthetic Media- India’s draft IT Amendment Rules, 2025
by Ms. Amisha Singh (Senior Associate) and Mr. Savan Dhameliya (Associate)
The Ministry of Electronics and Information Technology (MeitY) released the draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, on 22 October 2025, inviting public feedback on the…
Deepfakes Article
By Anushree Rauta, Equity Partner, Samyak Surana, Senior Associate and Prachiti Joshi, Associate
THE RISING TIDE OF DEEPFAKES: NAVIGATING NEW LEGAL CHALLENGES
Introduction
A ‘Deepfake’ is an artificial image or video or audio (a series of images) generated by a special kind of machine learning called “deep” learning (“Deepfake(s)”). It is the artificial production, manipulation…

