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Regulating Synthetic Content: Key Implications of the IT Rules Amendment, 2026

Regulating Synthetic Content: Key Implications of the IT Rules Amendment, 2026 by Anushree Rauta (Partner), Anisha Shetty (Partner), Raashi Vaishya (Senior Associate) and Ayushi Pathy (Associate) I. Brief Overview Generative AI, deepfake technology, and related synthetic media have grown rapidly, posing harms including deepfake impersonation, misinformation, and non-consensual violative imagery. Against this backdrop, and in first-of-its-kind…

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Regulating Deepfakes and Synthetic Media- India’s draft IT Amendment Rules, 2025

Regulating Deepfakes and Synthetic Media- India’s draft IT Amendment Rules, 2025 by Ms. Amisha Singh (Senior Associate) and Mr. Savan Dhameliya ‎(Associate) The Ministry of Electronics and Information Technology (MeitY) released the draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, on 22 October 2025, inviting public feedback on the…

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Deepfakes Article

Deepfakes Article By Anushree Rauta, Equity Partner, Samyak Surana, Senior Associate and Prachiti Joshi, Associate THE RISING TIDE OF DEEPFAKES: NAVIGATING NEW LEGAL CHALLENGES Introduction A ‘Deepfake’ is an artificial image or video or audio (a series of images) generated by a special kind of machine learning called “deep” learning (“Deepfake(s)”). It is the artificial production, manipulation…

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