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Delhi HC affirms influencers’ right to criticize brands based on verified facts

Delhi HC Affirms Influencers’ Right To Criticize Brands Based On Verified Facts by Anushree Rauta (Equity Partner, Head of Media and Entertainment Practice) and Shrija Verma (Associate) INTRODUCTION The growing influence of digital content creators has disrupted traditional marketing models in India. Social media influencers today command enormous reach and credibility among consumers, directly impacting brand…

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