Bidding on Brands: Delhi High Court Holds Google Liable for Keyword Trademark Infringement co-authored by Gautam Panchal (Partner), Priyanka Prabhakar (Associate), and Yashasvi Tiwari (Intern) from our Intellectual Property team. INTRODUCTION Search engine advertising has long operated on a model that permits advertisers to bid on virtually any keyword, including the registered trademarks of their competitors. As…

Regulating Synthetic Content: Key Implications of the IT Rules Amendment, 2026 by Anushree Rauta (Partner), Anisha Shetty (Partner), Raashi Vaishya (Senior Associate) and Ayushi Pathy (Associate) I. Brief Overview Generative AI, deepfake technology, and related synthetic media have grown rapidly, posing harms including deepfake impersonation, misinformation, and non-consensual violative imagery. Against this backdrop, and in first-of-its-kind…